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رقم التسجيلة
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6096
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نوع المادة
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book
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ردمك
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0335207901
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رقم الطلب
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659.29378 Alb
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العنوان
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Managing External Relations / [edited by] Frank Albrighton and Julia Thomas
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بيان الطبعة
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1st
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بيانات النشر
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Buckingham, [UNITED KINGDOM]: Open University Press, 2001.
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الوصف المادي
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xvi, 170 p : 23 cm ; ill
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بيان السلسلة
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Managing universities and colleges
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ملاحظات
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ÇáßÊÇÈ ÛíÑ ãÌáÏ
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الملاحظات الببليوجرافية
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Includes bibliographical references and index
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المحتويات / النص
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1. What is external relations for?
2. A rose by any other name
3. So that's what they think
4. Impress in print
5. Commercial breaks
6. Casting your net
7. ' Happy days' or ' Nightmare on fleet street?
8. Why aren't we speaking to each other?
9. Guess who's coming to dinner!
10. What are friends for?
11. Money, money, money
12. Well connected
13. All together now
14. A seat at the table
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المواضيع
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Universities and colleges - Public relations
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الأسماء المرتبطة
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Albrighton, FrankThomas, Julia
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